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& nbsp; & nbsp; & nbsp; during the World Cup this summer, the 32 shortlisted teams will show their skills in the world's most grand sporting events. At the same time, the sporting goods industry, "World Cup" war already advance into the finals, against both the two giants in the industry --- Adidas (Adidas AG) and Nike (Nike Inc.). & Nbsp; & nbsp; & nbsp; & nbsp; from the intensity of speaking, off-wrestle between Adidas and Nike in no way inferior to the venue of the World Cup tournament. World Cup TV audience has exceeded the Olympic Games in Munich on June 9 opening of the World Cup as Adidas and Nike provided a place for a showdown. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas and Nike invariably have this element into the World Cup in brand publicity. Dominated football world number one brand position for several decades Adidas and world football's governing body FIFA (FIFA) signed a sponsorship agreement, hoping to take advantage of this opportunity to keep his World Cup lead. In addition, since Germany is to host the World Cup, headquartered in Bavaria, Germany Adidas enjoys advantages of proximity. & nbsp; & nbsp; & nbsp; in 64 races, the world's more than 1 billion viewers will see the use of equipment and billboards inside and outside the stadium, the ball, the referee uniforms and volunteers in the game composed of three stripes of Adidas trademark. Adidas also won the American Broadcasting Corporation (ABC) and ESPN exclusive advertising rights to broadcast World Cup matches when the United States, this means that during the broadcast of the American audience a chance to see the Nike ad. & nbsp; & nbsp; & nbsp; The Nike is still used in other sports arena again succeeded the old tactics: sponsored by the star to make Starchaser effects. That year, Nike is the method has been applied by sponsoring Michael? Jordan and in one fell swoop laid the dominance of global basketball supplies market. To further demonstrate their determination, Nike sponsored the World Cup team for the first time exceeded the number of terms Adidas. In this World Cup, Nike co-sponsor of the United States, Mexico, Portugal and other eight teams, while the Adidas sponsored the six teams. & nbsp; & nbsp; & nbsp; when adver cheap air jordans tising in traditional media and the Internet, and sponsorship of amateur football match, individuals and sports teams, Adidas and Nike's big spenders is worse than ever. & nbsp; & nbsp; & nbsp; Nike's usual guerrilla marketing tactics (in the case did not win the right to hold an official sponsor of venues around the city covered in the company's billboards in the Olympic Games) will be difficult in Germany There useless. Because FIFA has exclusive marketing rights to be protected by local enterprises court requirements and requirements tournament host cities in the sale of advertising space on the OTC official sponsor given priority. & nbsp; & nbsp; & nbsp; but Nike fuss surrounding the Brazilian player's strategy also has a tactical advantage. Nike produced is priced at $ 70 replica jersey of the Brazilian national team, becoming one of the world's most sought-after products. Nike also with Ronaldinho, Ronaldo and Brazil's other well-known players on a global scale to create a star effect more sensational. Nike's marketing plan in Brazil holds an important position, so that Nike used a Portuguese phrase "joga bonito" (Note: Portuguese is the official language of Brazil, joga bonito meaning "beautiful football") to the title of its global marketing campaign . The slogan and the Brazilian national team footwork gorgeous style with performances colors complement each other, the purpose is to use a similar "Air Jordan" slogan to attract a large number of football fans. & nbsp; & nbsp; & nbsp; Nike said sales of soccer-related products nearly $ 1.5 billion, is more than two times in 2002, compared with $ 40 million in 1994 for the first time the United States hosted the World Cup higher get even more. Adidas expects sales of soccer-related products will increase by more than 30%, more than 1.5 billion US dollars. & nbsp; & nbsp; & nbsp; earlier this year, Adidas bid $ 3.8 billion acquisition of Reebok, thus narrowing the gap with Nike. In April this year, Adidas and the NBA also signed a 11-year sponsor agreement. 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